White label web development for agencies
Your full tech partner for design, development, SEO, content, and ongoing maintenance, delivered under your brand. Hand us the whole stack or just the overflow.
Team is all U.S. based NDA as standard
Sound familiar?
Your clients want a new website, and you don't have developers on staff.
You've handed off builds before and had to fix the result yourself.
Clients ask for SEO, accessibility, or ongoing maintenance you don't offer yet.
Your team is at capacity, so good projects get turned down.
Margin calculator
Enter what you bill your client and how many hours a month you'd send us. Our rate is $115/hr, and you bill your client at your own rate.
Partner examples
Two of our partner agencies, as examples. We never name them, and your client relationships get the same protection.
Our team has worked with them for 8 years. We sit in their weekly standup and work under an email on their domain, so their clients see one team. We monitor security, uptime, performance, and compliance, and make judgment calls without escalating.
We also write quotes for their clients. They approve them, we deliver, and they keep the margin on work they didn't have to build.
They'd gone years without a tech partner they could turn to, and their sites had fallen into disrepair. Everything sat on one large shared server, so when it was hacked, every site was exposed.
In 4 months we fixed and moved dozens of sites to better hosting, updated codebases, caught up on compliance, took over maintenance and update requests, and started several redesigns.
They now spend their time on design and client relationships.
With both, we're simply members of their team, and we love working with them.
How we work with you
We work under an email on your domain, and your clients see one team. You stay the agency of record.
When you prefer, we work under White Whale's name. Either way, we sign your NDA as standard.
Retainer
Your tech team
Reserved capacity each month for design, development, SEO, content, and maintenance across your clients.
Project-based
Fixed bid
For defined scopes. Quoted in writing, delivered to your brand, ready to hand to your client.
Hourly overflow
$115/hr
Discounted from our $125/hr retail rate. Send work as it comes in. No minimum commitment.
What we cover
Award-winning design led by our creative director, built to fit your brand or your client's.
Theme and plugin development, Elementor, Gutenberg, and our in-house framework.
Custom applications, APIs, and integrations.
Audits, remediation, or full conformance to WCAG 2.2 AA, tested with Lighthouse, VoiceOver, Siteimprove, and our in-house tool, Wha11y.
Search optimization, including local search, so your clients' sites get found.
Website copy from our content writer, researched and written for your client's audience.
Our Webmaster service can be white-labeled, so you add a recurring revenue line without staffing it.
Strategy and technical guidance when your team or your client needs a second opinion.
We delivered these projects behind the scenes for partner agencies, and they're shared here with permission.
Streamlined navigation, reduced PDF reliance, and a resource library, FAQ system, and events calendar, built to meet WCAG 2.2 AA.
A custom event-display system with category, tag, and parameter filtering, plus an information architecture audit that reorganized or removed more than 300 pages.
An 18% increase in direct booking completions since launching in February 2025.
"They worked with our marketing, design and app team to make the site intuitive, fast, and actually fun to use. ... They don't just 'build' sites, they solve problems creatively, collaborate like true partners, and bring fully fledged visions and even half-baked ideas to life in ways that go beyond expectations and they're local, to boot!"
Questions
We invoice you at $115/hr, discounted from our $125/hr retail rate, or at a fixed bid. You invoice your client at your own rate. The difference is your margin. We don't interact with your client's billing or contracts.
Only if you want them to. We can work fully under your brand, using an email on your domain, or under White Whale's name when you prefer. You decide client by client, and we sign your NDA as standard.
Yes. There's no project minimum for partner agencies on hourly engagements.
Typical onboarding is one to two weeks from NDA to first project kickoff. Faster if scope is small and clear.
We own it. Bugs we introduced get fixed at no charge. We don't hide behind scope language to escape accountability.
Yes. Our Webmaster service can be white-labeled. Many of our partner agencies use it to add a recurring revenue line without staffing it themselves.
Yes, when we have capacity. Rush availability is the strongest reason to have a retainer rather than ad-hoc overflow.
20 minutes
Tell us about your agency and what you need covered. Pick a time that works for you on our booking page.
Book a 20-minute partner callWe reply with a fixed quote within 2 business days.
