A Whole New Look
When Boise-based envelope and printing company, Allied Envelope, first approached us, they presented us with a challenge: to create a web presence that would not only reflect their rich brand identity and history in the Pacific Northwest, but also to capture the vibrant, tactile nature of their print work. They wanted a website that was both informative and inviting, that would draw in visitors. We rose to this challenge, revamped their website and painted a visual story of Allied Envelope's journey and offerings.
Customer Centered Approach
Now, when you first land on their site, you're met with a full-width experience that captures their brand and is infused with CMYK colors and graphics that give a thoughtful nod to their print industry experience. You're first greeted with an engaging slideshow of their products and services. And through enticing calls to action and a playful tone, the site invites exploration. The user experience is both appealing and intuitive, with unique photographs of their signature envelopes and warehouse. Testimonials from pleased clients reinforce the quality and integrity of their work, all while strategic navigation and CTAs subtly guide you to engage further.
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Optimized For Speed
In the world of online marketing, speed is a necessity. It's an element that plays a significant role in defining the user experience and ranking for search engine results. Also, many visitors have short attention spans so if the site doesn't load after 6 seconds, many will leave. That's why we built the website with a keen focus on website speed optimization.
Let me share some impressive numbers with you. We accomplished a remarkable "first contentful paint time" of just 0.8 seconds for Allied Envelope's website. Despite the robust design and high-resolution images, the site pops up in less than a second! Our efforts also resulted in a performance score of 98 in Core Web Vitals - a critical metric Google uses to assess website quality.
We didn't just build a visually appealing website but one that's search engine optimized and user-friendly, striking the balance between form and function.
Customer Inventory Portal
We designed an intuitive inventory management system tailored specifically to Allied Envelope's customers, allowing their customers to log into their secure account and view print jobs designed just for them - envelopes of various styles and sizes, each customized with their company information, ready for order.
Customers can order any quantity of these personalized print jobs, direct the inventory to be dispatched to their preferred address, and track the entire process. The customer journey is transformed into an engaging step-by-step ordering process, with product images and descriptions enhancing the overall experience. We even integrated an order history function that allows customers to view past orders and reorder with a simple click. To top it all off, customers have full control over their profiles. We've built a dynamic, user-centric platform that puts the power of personalization at the customer's fingertips.
Easy Backend Management
Extending the popular CMS WordPress, our customized solution allows Allied Envelope to add new customers, manage user accounts, and introduce new products with ease. We've made inventory and order management a walk in the park, where each product can be complemented with enticing images and detailed descriptions. Updating the content is also a breeze. We've not only crafted a dynamic, user-centric website for our client but also streamlined their administrative processes, proving that effective web development is as much about backend efficiency as it is about frontend aesthetics.
Optimized Blog Post Writing
Our holistic approach to web development doesn't end at just design and functionality. We understand the power of content in driving organic traffic and enhancing user engagement. For Allied Envelope, we went a step beyond the traditional, diving into niche topics within their industry. We thoroughly researched unique topics and crafted SEO-optimized articles.
But it's not just about meeting word counts and including keywords. Our content is curated to pique interest and deliver value to the reader. Our content strategy wasn't just about filling up their blog section. It was a meticulously planned operation to increase their organic reach, enhance engagement, and ultimately, drive conversions. Content is king, and we want Allied Envelope to wear the crown well.
Results
We have not only reimagined Allied Envelope's website with a modern, user-friendly design but also optimized it for faster load times and better search engine visibility. By introducing an innovative, easy-to-use inventory management system, we've enhanced their customer's online experience, making it a breeze for them to manage their orders.
But the results don't stop at just improved usability. Our SEO-optimized, rich content and new website has driven increased site traffic and they are now easier to find on the web. This, combined with their new vibrant design, boosts their brand image and celebrates their industry legacy.
But don't just take our word for it. Why don't you take a gander?