Case Studies

Excuse us, we have to show off a little. These are projects that we're particularly proud of and will give you a better idea of what we do, and how we like to work with our clients.

Skateboards.com

Skateboards.com was a low-traffic dropship e-commerce store. We rebuilt it from the ground up as a global digital platform connecting skaters with parks, shops, events, content, and community - and it earned a 2025 Silver Rocky from the Boise Ad Federation.

Office of Information Technology Services

We transformed the website for the State of Idaho's ITS office into a streamlined, accessible, and comprehensive platform. It prioritizes usability, showcases services, and enhances communication between ITS and state agencies.

Inn at Riverwalk - Edwards, Colorado

The Inn at Riverwalk is an independent boutique hotel in Edwards, Colorado, tucked along the Eagle River in the heart of the Vail Valley. We designed and built a full WordPress redesign — including a TravelClick booking integration, a custom filterable local attractions map, and a restructured content management system — that has driven an 18% increase in direct booking completions since launching in February 2025.

Friends of Idaho Public Television

We partnered with Friends of Idaho Public Television and Red Sky PR to create a dedicated website highlighting the impact of public broadcasting across Idaho. Built as a pro bono community project, the accessible WordPress site features custom branding, strong performance, and clear storytelling to support ongoing engagement.

Tucker Legal Directory

Replaced the physically published book and desktop application with an optimized online directory, with new features and user-friendly experience including new logo and design.

Sunny Days Learning Academy

Sunny Days Learning Academy is a licensed Boise preschool serving children ages 2–5 with a Montessori-inspired, play-based program. We redesigned their website from the ground up, reworking the site architecture, rewriting all copy for parent-driven conversions, and optimizing for local SEO and GEO. Within weeks of the March 2026 launch, the school moved from roughly 80% enrollment to a waitlist in multiple age groups.

Idaho State Public Defender

Created and established a website for a brand-new government department, while retaining a bold classic look and feel, and incorporating design intended to emphasize the client's mission of valuing dignity and humanity for all.

Pronto Pups

Replaced their one-page website with application form with a fully redesigned custom website tailored for their recruitment needs, which tells the story of their brand and personalizes their business for a "part of our family" feel.

Smile Warranty

Converted previous backend warranty system to newer technologies and added new features resulting in ongoing cost savings and increased performance.

Pronto Pups

We are an 81 year old Family Owned Hospitality Business so we know something about customer service. White Whale Web hit it out of the park doing an all new re-design of our recruiting website. They told our story perfectly and picked up on all the right cues to help us represent our brand in just the right way! We're sold on White Whale Web!

Other great clients we work with:

Idaho Information Technology Services
The Inn at Riverwalk
Skateboards.com
Treefort Music Fest
Idaho State Public Defender
Mira Canion
Income School
Syringa Property Management
Idaho Transportation Department
Legend Tuning
Shine Dance Fitness
All West Aviation Services, Inc.
Allied Envelope
Pronto Pups
Idaho Coalition Against Sexual and Domestic Violence
SBDC Idaho
Boise State University
SEMbyotic
Uniforms 2 Gear
The Avery Hotel
Hodia
ioAire
Fulcrum Home Loans
PixoDel Corp
Rimon Law