Expanding Their Recruitment Efforts
Every fair season, Pronto Pups relies on a family of team members (affectionately known as "Puppers"), to sell their delicious treats and lemonade. We reimagined their application form and streamlined it for greater usability, as well as adding several new sections to their website. These new pages were intended to not only entice people of all ages to come to work for Pronto Pups for the summer season, but to reassure parents of teenagers that when your child works for Pronto Pups, their safety and well-being is a primary concern and your children will be treated as if they are family (as well as earning some money for college!)
A Rich Legacy
Pronto Pups has been a cherished fixture in the Boise community since its inception in 1941. As a multi-generational family business, it has seen three generations of the Peterson family passionately serve their iconic corn dogs and refreshing lemonade at local fairs. Our redesign focused on capturing this rich legacy, highlighting their journey from a single booth to a beloved local staple. Through engaging storytelling and nostalgic visuals, we ensured that visitors to the site can connect with the heritage and enduring values that make Pronto Pups a timeless favorite.
Reimagined Website But Classic Branding
In our redesign, we prioritized creating a modern, user-friendly website while preserving the classic branding elements that customers know and love. We retained their iconic logo, a symbol of trust and tradition, and integrated it seamlessly into the new site design. This blend of old and new ensures that Pronto Pups' online presence feels both fresh and familiar, appealing to long-time fans and new visitors alike.
Showcased Products
Pronto Pups' menu is more than just corn dogs; it's a taste of tradition. We crafted dedicated sections on their website to spotlight their beloved product lines, including the famous State Fair Lemonade, which was introduced later but quickly became a fan favorite. By using high-quality images and detailed descriptions, we made sure each product's unique appeal shines through, enticing customers to visit their booths and savor these delicious treats.
Pronto Pups
We are an 81 year old Family Owned Hospitality Business so we know something about customer service. White Whale Web hit it out of the park doing an all new re-design of our recruiting website. They told our story perfectly and picked up on all the right cues to help us represent our brand in just the right way! We're sold on White Whale Web!
Fully Optimized Marketing & SEO
To maximize Pronto Pups' reach and engagement, we set up a comprehensive mailing list and CRM system, ensuring they can maintain strong connections with their audience. Additionally, we fully optimized the site for custom SEO, enhancing their visibility in search results. Our efforts included targeted keywords, optimized meta descriptions, and strategic content placement, all designed to drive more traffic and convert visitors into loyal customers.
It's About Trust
Transparency is key to building trust, especially with potential employees and their parents. We detailed every aspect of the job on the new website, from duties and responsibilities to earning potential and working conditions. By clearly outlining what "Puppers" can expect and emphasizing the company's commitment to their safety and well-being, we reassured parents that their children would be in good hands, treated like family, and earning money in a safe environment.
Timeless Style
Our goal was to create an evergreen website for Pronto Pups that requires minimal updates while staying current and engaging. We achieved this by designing content that is both timeless and relevant, ensuring that the site remains fresh and informative year after year. This approach allows Pronto Pups to focus on what they do best—serving up delicious treats—without worrying about constant website maintenance.